Tax Law Marketing
All Tax Law Practices require a steady flow of inbound phone calls and leads. This is the life blood of the practice, which means your marketing and campaign tracking must be operating on all cylinders. In this competitive area of law, you need to make sure that you are keeping up with the changes in the market, understand how the competition is evolving and stay ahead to win the game. That is what we do best.
Our Tax Law Platform
Market Segmentation
We know exactly what keywords people are using to search online. We have segmented these keywords into groups and identified buying cycle stages so that we can approach them at just the right time. Most importantly, we know which keywords convert quality phone calls and do not use those that we know do not yield the desired prospect.
Keyword Specific Websites
Our platform includes multiple tax law websites. Each site specific to the keywords that the prospects are searching for. Each of these sites will be branded to your law firm. But most importantly, these sites have been proven to convert site traffic at rates more than 10x the industry average.
Quality Phone Calls & Leads
The result of the proper market segmentation and targeting is higher quality phone calls and leads. We track each call and lead with our easy to use tracking system. In addition, the entire campaign is tracked with a customized Google Analytics integration and dashboard. This allows you to track ROI in real time. You will know exactly how much each dollar you invest is returning on a monthly basis.
Knowledge of the tax law market is paramount to success. Below are Google Trends charts showing historical data on how the tax law search market currently is trending. We use this data (along with other trends) to determine certain bid strategies for your campaign.
