Immigration Law Marketing
Immigration law marketing is unique. Often times immigration lawyers will find themselves competing in the same ad space as non-attorney based service providers. It is important to understand how this effects the overall market and how to position your firm to come out ahead.
Our Immigration Platform
Market Segmentation
People search for immigration help in multiple ways and in multiple languages. That means that typical market segmentation in one language may not be the same as it is in another language. Knowing what types of searches lead to qualified prospects looking to hire an attorney versus those just looking for answers to questions can prove difficult for the inexperienced marketer. We use our historical keyword conversion data to ensure that we are only bidding on clicks that hold true conversion potential.
Keyword Specific Websites
Our immigration law platform contains a number of keyword specific websites. We may want to launch a website that covers a host of various topics related to immigration law, or breakout into any number of focus areas such as marriage/fiancè visas, business visas, or student visas. We have sites specific to each of these separate focus areas and each one will be branded to your law firm. But most importantly, these sites have been proven to convert site traffic at rates more than 10x the industry average.
Quality Phone Calls & Leads
The result of the proper market segmentation and targeting is higher quality phone calls and leads. We track each call and lead with our easy to use tracking system. In addition, the entire campaign is tracked with a customized Google Analytics integration and dashboard. This allows you to track ROI in real time. You will know exactly how much each dollar you invest is returning on a monthly basis.
Knowledge of the immigration law market is paramount to success. Below areGoogle Trends charts showing historical data on how the immigration search market currently is trending. We use this data (along with other trends) to determine certain bid strategies for your campaign.
