Employment Law Marketing
An employment law practice may cater to businesses needing council, or employees that feel they have been mistreated by their employers, or both. For this reason, you must be able to create a campaign specific to each aspect of this practice area in order to be successful.
Our Employment Platform
Market Segmentation
When approaching market segmentation for employment law, you must first classify the desired client for the practice. Once that has been solidified, you can define who the target audience will be based on the keywords targeted. For example, you can segment for disenfranchised employees by targeting keywords such as “unpaid wages lawyer”, or “wrongful termination attorney”. These keyword examples only scratch the surface of our approach to market segmentation for employment law, but do provide some insight into our methodology.
Keyword Specific Websites
Our platform includes employment law websites that are specific to the type of client that you want to work with. Each site is also specific to the individual needs of the prospective client and is matched to the market segmentation data. Each of these sites will be branded to your law firm. But most importantly, these sites have been proven to convert site traffic at rates more than 10x the industry average.
Quality Phone Calls & Leads
The result of the proper market segmentation and targeting is higher quality phone calls and leads. We track each call and lead with our easy to use tracking system. In addition, the entire campaign is tracked with a customized Google Analytics integration and dashboard. This allows you to track ROI in real time. You will know exactly how much each dollar you invest is returning on a monthly basis.
Knowledge of the employment law market is paramount to success. Below are Google Trends charts showing historical data on how the employment law search market currently is trending. We use this data (along with other trends) to determine certain bid strategies for your campaign.
