DUI & DWI Law Marketing
DUI & DWI marketing is one of the most competitive ad spaces in legal marketing. When operating in this hypercompetitive space, precision is the key to a successful campaign. You must understand the market trends and know when to bid heavy and when to pull back. If you do not have the right bid strategy and properly targeted keywords from the onset of the campaign, your budget will be gone before you know what happened.
Our DUI Platform
Market Segmentation
Segmentation of your keywords in a DUI & DWI campaign can allow you insight into the actual situation that the prospect is faced with and deliver a customized message to them based on their needs. For instance, they may be a first time offender, or it may be their second or third time being charged. Using the insight gained by proper segmentation allows you to approach these prospects with a unique message that will resonate with them. This increases conversion rates and creates a more engaged prospect.
Keyword Specific Websites
Our DUI & DWI platform may include multiple websites. The sites will be specific to the search query being performed by the prospect. All websites that we create for you will be branded to your law firm. But most importantly, these sites have been proven to convert site traffic at rates more than 10x the industry average.
Quality Phone Calls & Leads
The result of the proper market segmentation and targeting is higher quality phone calls and leads. We track each call and lead with our easy to use tracking system. In addition, the entire campaign is tracked with a customized Google Analytics integration and dashboard. This allows you to track ROI in real time. You will know exactly how much each dollar you invest is returning on a monthly basis.
Knowledge of the DUI/DWI market is paramount to success. Below are Google Trends charts showing historical data on how the DUI/DWI search market currently is trending. We use this data (along with other trends) to determine certain bid strategies for your campaign
