Business Law Marketing
Marketing a business law practice online is quite different than most other areas of law. While in most other practice areas you are trying to reach consumers, in the case of business law you are trying to reach business owners and/or c-level executives. Not only are the needs of these prospective clients substantially different, so too is the method of marketing to them.
Our Business Platform
Market Segmentation
We know exactly what keywords people are using when performing internet searches for a business lawyer. We can adjust keyword targeting to separate people looking to incorporate a new business, or needing a contract drafted / reviewed, as well as those who may be faced with a business litigation issue. This type of segmentation allows us to create a campaign that focuses on the specific type of business law clients that you want to service.
Keyword Specific Websites
Our business law platform may use multiple different websites, each with an emphasis on a specific subject matter. Not only are the sites specific to the keywords that prospects are searching for, but they hone in on the particular needs of that individual prospect and do not distract them with content that is not directly related to what they were searching for. The sites are branded to your law firm and have been proven to convert site traffic at rates more than 10x the industry average.
Quality Phone Calls & Leads
The result of the proper market segmentation and targeting is higher quality phone calls and leads. We track each call and lead with our easy to use tracking system. In addition, the entire campaign is tracked with a customized Google Analytics integration and dashboard. This allows you to track ROI in real time. You will know exactly how much each dollar you invest is returning on a monthly basis.
Knowledge of the business market is paramount to success. Below are Google Trends charts showing historical data on how the business law search market currently is trending. We use this data (along with other trends) to determine certain bid strategies for your campaign.
